The Important Role of the China Import and Export Fair (Canton Fair) in International Procurement
Release time: 2025-04-03Read: 7

The China Import and Export Fair (Canton Fair) in China is very famous. This month, the 137th Canton Fair is about to start. Many customers from around the world have already booked their trips to Guangzhou and are ready for international procurement.

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The Canton Fair, officially known as the China Import and Export Fair, is a comprehensive international trade event in China with the longest history, the largest scale, the most complete variety of goods, a large number of and widely sourced buyers, outstanding transaction results, and excellent reputation. It plays a pivotal role in the field of international procurement.

Why is the Canton Fair so attractive? The most crucial factor is its rich and diverse procurement resources. Each session of the Canton Fair has a quite large exhibition area and a large number of domestic and foreign exhibitors. These enterprises come from different industries, covering many fields such as machinery, electronics, building materials, home furnishings, textiles and garments, food, handicrafts, etc. Taking the 135th Canton Fair as an example, from "advanced manufacturing" to "quality home furnishings" and then to "a better life", new products, new technologies, new materials, and new processes in various fields were all presented. Global buyers coming here are like being in a huge "world supermarket", where they can meet their diverse procurement needs in one stop, greatly saving procurement time and costs. They can widely search for their desired products without having to travel all over the world.

The Canton Fair provides extensive and in-depth communication and cooperation opportunities for international buyers. On the one hand, it brings together a large number of buyers and exhibitors from many countries and regions around the world. Everyone can have face-to-face negotiations and exchanges at this fair, enabling buyers to communicate directly with suppliers, deeply understand product details, production processes, supply capabilities, and corporate reputation information, and thus establish more stable and reliable cooperative relationships. In just a few days, there is an opportunity to access a large number of supplier resources, which is much more efficient than spending a lot of time visiting only a limited number of suppliers in normal times. Moreover, enterprises also bring their own samples at the fair, making it convenient for buyers to make comparisons. On the other hand, various supporting activities are held during the Canton Fair, such as the "Bridge of Trade" series of trade promotion activities. During the 135th Canton Fair, 247 activities of this series were successfully held, among which 232 supply and procurement matching activities attracted more than 410 buyers and more than 1,310 suppliers to conduct "one-to-one" matching negotiations.

Product quality and innovation provide a guarantee for the reliability of international procurement. As time goes by, the exhibitors of the Canton Fair are continuously transforming and upgrading. Many enterprises have brought digital, intelligent, and green products, representing that China's product exports are moving towards the middle and high-end industrial chain.

At the 137th Canton Fair, SUMEC will also have its own booth in each exhibition period, displaying various products and services of the company. Everyone is welcome to come and consult and negotiate!