SUMEC-ITC appeared at the Big 5 Construct Ethiopia to expand into new markets in Africa
On June 28th, local time, the Big 5 Construct Ethiopia concluded successfully at the Millennium Pavilion in Addis Ababa, the capital. As an important event in the construction industry in Africa, the SUMEC METAL team actively participated, bringing a series of products such as forged round bars, hot-rolled round bars, and galvanized coils to further establish a professional image in the African market and effectively promote the process of business expansion.
Ethiopia has developed rapidly in recent years, and its GDP has continued to rise driven by industry, and investment. However, the country’s industrial basic materials industry has lagged behind. In terms of key basic materials such as steel, domestic production is difficult to meet demand and relies heavily on imports, which has brought a broad market space for steel companies. The construction market in the entire African region is also showing a booming development trend, among which the demand for produtos siderúrgicos in projects such as bridge repair, building, and factory building continues to rise.
During the exhibition, in response to the standards put forward by the African market for produtos siderúrgicos in terms of strength, corrosion resistance and machinability, the series of produtos siderúrgicos exhibited by the SUMEC-ITC has been highly recognized by industry customers in Ethiopia and many African countries with their excellent performance. In the in-depth communication with buyers, the business team accurately understood the potential challenges in the African market in the trade process, including: the long logistics cycle caused by the long cross-border transportation distance, the high comprehensive logistics costs, and the large volatility of regional trade policies.
In view of the unique needs and complex status of the African market, the business team takes advantage of one-stop supply chain services to customize personalized solutions for customers: in inventory management, it provides flexible deployment solutions to help customers optimize inventory structure, reduce costs, and improve capital efficiency; logistics distribution achieves “door-to-door” efficient delivery to ensure customer production continuity; in product customization, it adjusts specifications and performance based on application scenarios to enhance steel product corrosion resistance and strength to meet diverse needs.
In the future, the SUMEC-ITC will continue to unswervingly promote the “blue ocean strategy”, deeply tap the potential of the African market, and actively explore new business models and market opportunities that fit the characteristics of the African market. At the same time, our company will also actively respond to the demand trend for green building materials in Africa, promote the green development and transformation and upgrading of the steel industry in Africa, and contribute to Africa’s infrastructure construction and economic development.